Tuesday, June 23rd, 2009 at 11:53 am
in collaboration with FENDI
, the event featured ten international emerging designers who created their designs live and onsite as a sort of performance. They were invited to work within traditional, or hand-made, craft methods and most used discarded materials from the FENDI production process, such as Selleria leather, branded fabrics, plastic decorative elements, and metal hardware. The set up at Spazio FENDI resembled a collection of individual studios had relocated to Milan just for the three days, machinery, materials, chaos and all. The designers even slept there in specially kitted out rooms. The idea was that throughout the three days, visitors could follow the evolution of the products and get a glimpse into the design process and production methods…













